A false belief is a story that fear tells your brain, over and over again, until finally your brain believes it.
The 5 false beliefs that are holding you back in your design business:
#1: If my business doesn’t appeal to every man and his fam, it will fail.
#2: To make big money, you have to work really hard, all the time!
#3: I need to compete with cheaper designers.
#4: I am boring and have no personality to inject into my business.
#5: I wouldn’t pay that price, so why would anyone else?
Links: Fat & successful blog post